Sep. 22, 2011
Deborah Graham Warren

Eyelash Growth Treatments―Fact or Fiction?

Blog_Eyelash_Growth_9222011The pursuit of longer, darker, fuller lashes can be traced back to the days of the Egyptian pharaohs more than 4,000 years ago. What began as a masking of the eyes with malachite and soot to ward off evil spirits gradually morphed into the development of mascara to attract others to the windows of the soul―the EYES. Yet, mascara alone cannot address the unfortunate fact that eye lash growth diminishes with age or may be slowed by health-related conditions.

However, in recent years there has been an evolutionary leap in lash beautification thanks to the “accidental” discovery of an eyelash growth treatment called Latisse®, developed by Allergan, a trusted pharmaceutical leader with 60 years of eye expertise and the manufacturer of BOTOX® Cosmetic. Allergan found that patients using one of their medicated eye drops for glaucoma developed an interesting side effect―longer, darker and thicker eyelashes. Bimatoprost, the ingredient found to cause this side effect, was then reformulated as an eyelash growth treatment. Following a clinical trial, Latisse was approved by the FDA in 2008 to improve the appearance of thinning, inadequate lashes.

While Latisse, available by prescription only, is the one product on the market today that has been proven to actually grow thicker, longer and darker lashes, there are a number of products that claim to “grow new, longer lashes”. These products are not actually growth products, but rather conditioning treatments or serums. They contain moisturizing agents that condition lashes, resulting in improved elasticity and reduced breakage. While these products may appear to promote eyelash growth, it is simply because fewer lashes are falling out or breaking.

Latisse is a once-daily prescription treatment. Unlike eyelash conditioning serums that use mascara-type wands, Latisse is applied with a sterile, disposable applicator to the upper lash line only. It’s used like eyeliner, not mascara. To promote growth, the ingredients need to reach the roots of the lashes at the follicle where growth originates. Latisse stimulates the eyelash growth cycle in two ways. It increases the length of the growth phase and increases the number of hairs in the growth phase. You can expect to see longer, darker lashes in as little as eight weeks, with full results in 12-16 weeks. Lashes will become fuller, lifted and multiplied, while looking naturally flawless, soft and healthy. Results are not permanent, however. To maintain the lashes produced by Latisse, continued treatment is required. It’s recommended to keep an extra box of Latisse on hand to ensure that you don’t run out because within three to five days of the last application significant volume loss is noticeable!

To find out if Lastisse is right for you, call us to make a no-cost appointment today! Now is a great time to try Latisse or to just stock up if you are already a Latisse user.

Take advantage of the Latisse “Real Deal” rebate before November 30th, 2011 and save $25 off your purchase!

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